{"title":"Mascara","description":"\u003cp\u003eCompare mascara brushes and the stated finish. Check the product instructions for application and removal.\u003c\/p\u003e","products":[{"product_id":"limitless-lash-mascara","title":"Limitless Lash Mascara","description":"\u003cp\u003eILIA's Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-free, this 99% naturally derived mascara lifts, curls, lengthens and adds just the right amount of volume.\u003c\/p\u003e\n\n\u003cp\u003eILIA's lightweight and nourishing mascara is made with a blend of organic Bee and Carnauba Waxes to weightlessly condition each lash, while still keeping them lifted throughout the day.\u003c\/p\u003e\n\n\u003cp\u003eGentle enough for sensitive eyes, the 99% naturally derived formula also contains organic Shea Butter and fortifying Arginine (keratin) to help boost and enhance your lashes.\u003c\/p\u003e\n\n\u003cp\u003eAfter testing over 100 mascara wands, ILIA landed on their patented dual-sided brush for a perfectly natural application. Use the shorter side to curl and create volume, then the longer bristles to lift, lengthen and separate.\u003c\/p\u003e\n\n\u003cp\u003eILIA's Limitless Lash Mascara can be effortlessly removed with water at the end of the day – no scrubbing or tugging required.\u003c\/p\u003e","brand":"ILIA","offers":[{"title":"After Midnight (Soft Black)","offer_id":51542727065939,"sku":"260491","price":33.0,"currency_code":"EUR","in_stock":true},{"title":"Before Dawn (Rich Brown)","offer_id":51542727098707,"sku":"261090","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/1564\/2195\/files\/818107022678_01_1.jpg?v=1754225974"},{"product_id":"fullest-volumizing-mascara","title":"Fullest Volumizing Mascara","description":"\u003cp\u003eA clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating even the most sensitive eyes.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss. Clean, nourishing ingredients condition with every coat for lashes that look fuller, thicker, and healthier. The smudge-free, flake-free formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed. \u003c\/p\u003e\r\n\r\n\u003cp\u003eFullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.\u003c\/p\u003e\r\n\r\n\u003cp\u003eConsumer Testing\u003c\/p\u003e\r\n\r\n\u003cp\u003eIn an independent panel of 32 women: \u003c\/p\u003e\r\n\r\n\u003cp\u003e- 91% said it made their lashes look more intense and defined\u003cbr\u003e\r\n- 94% said it immediately enhanced their natural lashes\u003cbr\u003e\r\n- 94% said it didn’t clump when applied\u003cbr\u003e\r\n- 97% said it didn’t smudge or flake\u003cbr\u003e\r\n- 97% said it was easy to remove with their usual cleanser \u003c\/p\u003e\r\n\r\n\u003cp\u003eWith its flexible nylon micro-bristles, the violin-shaped brush catches every last lash, coating them with the perfect amount of product every time.\u003c\/p\u003e","brand":"ILIA","offers":[{"title":"Black","offer_id":51543250141523,"sku":"260613","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/1564\/2195\/files\/818107028113_01_1.jpg?v=1754230600"},{"product_id":"travel-size-fullest-volumizing-mascara","title":"Travel Size Fullest Volumizing Mascara","description":"\u003cp\u003eFullest Volumizing Mascara in a travel size. The buildable formula coats lashes with weightless volume and definition.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eStart at the lash roots and wiggle the brush upwards. Add coats for more volume. Remove with your usual cleanser.\u003c\/p\u003e","brand":"ILIA","offers":[{"title":"Default Title","offer_id":51551683346771,"sku":"260617","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/1564\/2195\/files\/mascara-fullest.jpg?v=1792500174"},{"product_id":"the-limitless-lash-duo","title":"The Limitless Lash Duo","description":"\u003cp\u003eA Limitless Lash Mascara duo in After Midnight and Before Dawn. The buildable formula lengthens, lifts and defines lashes. The dual-sided wand combines a brush and lash comb; the formula removes with warm water.\u003c\/p\u003e","brand":"ILIA","offers":[{"title":"Default Title","offer_id":55536628072787,"sku":"261307","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/1564\/2195\/files\/the-limitless-lash-duo.jpg?v=1792500176"},{"product_id":"travel-size-limitless-lash-mascara","title":"Travel Size Limitless Lash Mascara","description":"\u003cp\u003eLimitless Lash Mascara in a travel size. The buildable formula lengthens, lifts and defines lashes. Available in After Midnight and Before Dawn.\u003c\/p\u003e","brand":"ILIA","offers":[{"title":"After Midnight","offer_id":55536628433235,"sku":"260665","price":18.0,"currency_code":"EUR","in_stock":true},{"title":"Before Dawn","offer_id":55536628466003,"sku":"261301","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/1564\/2195\/files\/mascara-after-midnight.jpg?v=1792500173"}],"url":"https:\/\/moieme.com\/collections\/mascara-non-branded.oembed","provider":"Moi è Me","version":"1.0","type":"link"}