LOEWE

Aire Anthesis

€195,00


Description

LOEWE Aire Anthesis Eau de Parfum is the first fragrance in the Botanical Rainbow to feature the exclusive ‘LOEWE Accord’— a newly created olfactory note crafted by our in-house nose, Nuria Cruelles, to express LOEWE’s unique identity.

LOEWE Aire is a family of fragrances, inspired by the fresh and pure air all around us—elemental, uplifting and life-giving. An aquatic, fruity and ambery fragrance with floral notes of lily of the valley, LOEWE Aire Anthesis features this new ‘LOEWE accord’—a raw and authentic, ambery scent based on the rockrose, a delicate yet hardy wildflower native to Spain—with notes of pear, peony, sandalwood and rhubarb, another new ingredient to the Botanical Rainbow.

LOEWE Aire Anthesis EDP comes in a translucent glass flask in a soft shade of turquoise blue.

Ingredients
ALCOHOL – AQUA (WATER) – PARFUM (FRAGRANCE)
How to use
In order for you to fully enjoy your new fragrance: apply to warm zones, pulse points, where skin is generally somewhat thinner. On your wrists, the sides of your neck, back of your knees…Hair is also known as an excellent carrier of perfume – that’s why ‘team 2’ advocates applying perfume on the upper side of your fore arm. The tiny hairs on your skin ensure a beautiful sillage (provided the skin is well hydrated).


The cloud.

Are you a fan of the ‘perfume cloud’ to walk through to perfume your hair? Be sure to check the alcohol percentage in your fragrance, it might dry out your strands. Better look for a matching hair perfume. And always hold your breath while your head is in the cloud.


Body care & perfume.

Doesn’t your perfume last as long as you might expect? Make sure your skin is moisturized. Scent molecules tend to bind better to hydrated skin. So, make sure to apply a neutral body lotion or cream after bathing, before applying perfume.


Spoiled nose.

Do you hardly smell your signature scent anymore? Always check with someone else before over spritzing! Your nose might have become used to your signature scent.


Cuffing.

Never rub your wrists after applying perfume. This classic gesture does not enhance your perfume. Au contraire. The top notes fade and evaporate too quickly, you’ll miss out on the overall experience. So, let’s kick this habit!